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Small Business Financials
Financial Terms 101: Zero to P&L
Overview
COGS
Fixed Cost
Variable Cost
Operational Expense Ratio (OpEx)
P&L
Pricing Strategies
Cost Plus Pricing & Margin
Yield Management & Time Sensitive Pricing
Value-based Pricing
Penetration Pricing, Loss Leaders & Freemium
Premium & Decoy Pricing
Price Discrimination and Sliding Scale
Psychological pricing
How do you pick which one to use?
The 3 Key Reports
Overview
Personal Balance Sheet
Business Balance Sheet
Cash v. Accrual
Cash Flow Statement
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Penetration Pricing, Loss Leaders & Freemium
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